What makes a good website?

Websites are a dime a dozen. Regardless of whether you are a large corporation or a sole proprietor, having an online presence is essential. It is therefore important to stand out from the competition with your own online presence. In this article we will tell you what makes a good website and what you should pay attention to when designing your website.

Website design: What makes a good website?

Wordpress and Jimdo, modular principle and ready-made templates. If you want to design a website for your company, you can easily do it yourself. At least that's how it's sold by advertising and providers. But unfortunately it's not that simple!

What is sufficient for a sole proprietor at the beginning of his self-employment will not satisfy you as the owner of a medium-sized company in the long term. And the competition never sleeps.

You therefore need a website that not only perfectly reflects your company, but above all impresses your desired customers. And for them you first have to become visible among the many other websites.

Usability, SEO ranking, design, user experience – these are just a few facts that you need to pay attention to. And which are difficult to implement successfully with ready-made construction kits.

Today we will give you four concrete tips on what makes a good website and how you should go about planning it.

What makes a good website? There is no goal without a target group

Before you think about design, colors and fonts, you first need to carry out a thorough analysis of your target group. Only if you know your ideal customer will you know what they should ideally do on your website with just a few clicks and can present this accordingly.

Should they buy your product directly? Then, in addition to the convincing advantages of the product, he must also quickly find a purchase option.

Do you offer a service? Then your unique selling point with a contact or booking function should be at the forefront of your website design.

Is your main goal to disseminate information on a specific topic? Then further information, videos or downloads should be visible to your target customer at first glance.

The better you know your customer, the more precisely you can formulate the goal of your website and take this into account when designing your website.

Content is king – why good content makes a good website

Your website has an unusual design, fonts and colors are perfectly coordinated and the loading times are short - yet only a few people are interested in your offer. Because no matter how beautiful your website is, if the content doesn't fit your target group and isn't relevant, the visitor will quickly go to the competition.

But a target group analysis is also important for content creation. In addition to the actual content, the form of presentation is also important.

When designing your website, you can include graphics, tables, videos or even podcasts in addition to continuous text. Find the right content format for you and your industry and demonstrate your creativity.

However, when creating content, pay attention to the length: as short as possible and as long as necessary. The reader on the Internet quickly looks for the solution to his problem or a service that will help him. Studies show that the attention span on the Internet is around 30 seconds. Either you have convinced the visitor by then, or at least aroused their interest, or they click on to the next result.

Short and interesting content therefore largely makes up a good website.

However, don’t forget to proofread before publishing. Another scrutinizing eye is particularly important when it comes to written content. Because only error-free texts radiate the necessary professionalism.

Website design with taste: the design

Captivate the user with interesting content. But with good design you can get them to even take a look at your content.

There are various factors that come into play when designing your website that you should consider:

Colors: Choose two to a maximum of three main colors that harmonize well with each other and can be found throughout the website. If you already have a logo, match the colors to it.

Fonts: The same applies here: less is more. Decide on a main font and support it with another font. Choose an easy-to-read font size that you stick to on all subpages.

Menu: Limit yourself to as few sub-pages as possible and make the navigation intuitive and clear. Nothing confuses visitors more than having to search for relevant information. Two terms in particular play an important role that you should also know:

Usability
This term describes the user-friendliness of the website. How well can the user achieve the goal?

User Experience
This term describes the user experience and is a comprehensive perspective in which usability also plays a role. Aspects such as building trust or enjoyment when viewing are taken into account when evaluating the user experience.

However, both terms describe processes that make up a good website and that are never finished, but must be continuously observed, measured and improved.

Loading times and security – two aspects that make a good website

When you create a new website for your business, you need to consider many factors in order to appear at the top of search engine results. We have already summarized what these are in an article for you: SEO optimization of your website: 5 tips for better ranking.

But we would like to emphasize two points in particular:

Security: With a secure SSL certification, you not only convince the search engine, but above all your visitors. Any contact details entered are protected. You should also regularly back up your website externally and keep all backend settings up to date.

Loading times: Short loading times are another factor that makes a good website. Because the first impression counts. The visitor will not wait until the website content has been laboriously built up. The mobile view in particular must always work properly and quickly.

What ultimately makes a good website? As you have read, this cannot be pinpointed to one point. Appearance, functionality and content must be coordinated so that the visitor is convinced. Wordpress and Co. offer a good basis for this. But before every project, you should ask yourself what development should look like in the future and, above all, whether you can manage website design and maintenance on your own in the long term. If not: We can help. You are welcome to contact us without obligation and we will discuss your new project.